Vision and Mission


Leader Plus envisions Everyone A Changemaker™ rural Serbia: rural Serbia that responds quickly and effectively to social challenges, and where each individual has the freedom, confidence and societal support to address any social problem and drive change.


Leader Plus strives to shape innovative, entrepreneurial and competitive rural communities: ones that allow rural social entrepreneurs to thrive and enable rural people to think and act as changemakers.

Historical Perspective

For millennia, human activity has been defined by repetition and managed by a small elite. To succeed, people had to acquire a body of knowledge and learn a set of rules that they would then use for a lifetime, carrying out largely repetitive tasks. This model is dying as the rate of change in the world accelerates.

The static systems of generations past are disappearing. Today’s institutions are flat, open, networked, and structured as a team of teams. Knowledge is no longer enough. With such rapid change, we must be able to deal with challenges not yet conceived. From the insights of 1.000+ leading rural social innovators across the Europe, Leader Plus knows that success depends on the nurturing of someone’s changemaking potential, especially with children. To thrive in the new world, rural children need to master the skills of empathy, teamwork, leadership, and changemaking, or they fall behind.

We envision rural Serbia where everyone is a changemaker. Rural Serbia able to respond quickly and effectively to social challenges requires that every individual has the freedom, confidence and societal support to address any problem. That is the rural society Leader Plus is building. That is our vision.

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